Google adds web search to AdSense for Mobile

Google has expanded its AdSense for Mobile service to include web search as part of a strategy to challenge Yahoo’s lead on mobile.

The beta service allows mobile publishers to embed a Google search box in their site and receive a share of the ad revenue generated from visitors clicking on sponsored links.

They can also tailor the links generated from searches to feature their own site’s branding.

Yury Pinsky, mobile product manager for Google, said, “Mobile users will get instant access to Google search, including comprehensive web, local, image and news results.”

AdSense for Mobile launched in July 2007, allowing publishers to embed Google ads on their sites.

Apple vs. Palm

I just today read an article on yahoo about the U.S. Patent Office has gone ahead and awarded Apple a patent covering its “multitouch” technology, including gestures such as “pinching” and “swiping.”, I thought there will be a battle soon between Apple & Palm. What do you think about the technology that the palm-pre uses? As I read Engadget’s exhaustive analysis, I think it likely the iphone’s technology. However, I dare not say that palm steals the iphone’s technology. Well, there is only god knows why, but do remember that the US’s court will know how! Read the story

How, When & Where to Use Social Network for Marketing

During the 5^th week of the new media class, I made a presentation with my friend, Daniel, about what advantage could business get from the social network? Since this topic relating to what my project is, I will write something i’ve known and what i’ve read from the other blogs and website about how business receives the benefit from the social network. Let me choose facebook as example for this topic.

Here’s the story! You have a product, service, or place of business and you need to get the word out. Your marketing budget: $0. Right? Well, don’t worry. What if I told you there was marketing platform out there that will allow you to manage relationships with your customers by sending them updates, notifications of events, share photos and stories and has a built-in viral marketing element… and it is tied into one of the world’s largest social networks. All that and it’s FREE! That is what Facebook is offering in their “Facebook Pages” option for marketing (http://www.facebook.com/advertising/?pages).

So what is the right campaign for Facebook? What’s the best way to get the most out of this free service? Knowing the audience you want to attract, using some clever marketing ideas, and throwing in some good old-fashioned elbow grease to get some eyeballs on what you’re promoting. As people start becoming “fans” of your page, they automatically let their friends know about you in their news feed, giving you a built-in and automatic word of mouth. Once people are fans of your page, as you add events, update photos, and add stories, Facebook will automatically notify your fans in their news feed. The more you update, the more your fans will be engaged.

If you need help drumming up interest in your page, Facebook also offers (reasonable) targeted pay per click and impression (CPM) ads (http://www.facebook.com/advertising/?ads). They allow you to target on geographic territory, demographics, and even keywords. You can design your own ad easily in a step-by-step process, and they even allow you to tie in social actions. You make your own budget, so you only pay what you want. It even comes with free analytic and optimization tools to get the most out of your ads.

So, is Social Network like Facebook the right marketing platform for you? Well, it fits any budget (starting with zero), it has a nice set of tools for targeting your audience, and it has built in notifications that can help spread the word. It may not have the same impact of a page takeover on a major website, but, that’s not always apropos.

Since Facebook is usable with the mobile device such as Iphone… and maybe more. You’ll have more chance to manage your facebook page even if you are not at your laptop or pc. For example, while you’re on the way, not driving, or on the holiday, and you want to add something on your facebook, you needn’t wait until you get home or internet cafe. Everything is at your HAND! Just make it with your iphone or other mobile that support with social network program such as facebook or wordpress…

The Impact of the Economic Downturn on Mobile Advertising

I’ve read an article on Businessweek.com about how mobile advertising will suffer during this economic downturn, I also saw an article on MobileMarketer hinting that consumer spending on mobile could be recession proof. So which will it be?

The fact is, the mobile phone is a critical part of the common culture, with 20 million U.S. households, or 17 percent of wireless subscribers, now replacing their landline with mobile and texting actually surpassing voice calls in recent months. While the kneejerk reaction in poor economic times is to cut marketing budgets, especially for line items that are difficult to measure and quantify, I question if that is really the right move.

Yes, it is a self-serving statement but look at the facts:

1. The mobile phone is the only marketing medium that consumers have with them all day (60% of mobile subscribers) – making it an ideal medium for relevant advertising.
2. The mobile advertising landscape is uncluttered. Unlike online sites, nearly one-third of mobile web landing pages don’t have any advertising and half of the ads that are served are house ads (Nielsen Mobile.) This represents a huge advantage for early advertisers to dominate the page and build brand and message awareness.
3. Mobile is NOT just for youth. For example, on The Weather Channel Mobile, the fifth most trafficked mobile website in July 2008 (Nielsen Mobile), 69 percent of their visitors are in the 25-54 age groups. It is a viable channel to reach other powerful buying groups outside of millenials, such as supermoms and executives.
4. Mobile advertising is effective. In a recent brand study by Dynamic Logic, 23.9 percent of respondents said mobile ads had a positive effect on brand awareness. The Weather Channel Mobile recently presented a mobile advertising case study showing a mobile campaign by Hampton Hotels increased purchase intent by 37%.

What Can New Media Do For Your Business?

Here is the well-explained of the benefit of new media to the business. For the student who is taking the media course shouldn’t miss to watch this clip, I recommend. This clip also provides the information of available new media that we can advertise the product with the low cost. Hope you enjoy it!

Source: www.newmediamavens.com

Targeted Mobile Advertising

Mobile ads are proving highly effective for several reasons. The one-to-one personalization of the mobile device, its proximity to the point of sale, the value of subscriber data in ad targeting, and consumer receptivity to advertising in exchange for content.

The clip below provides the useful information, eventhough it’s just clip ads of a company. Please check it out! 

Source: www.bytemobile.com

Mobile Advertising in a Down Economy

All forms of advertising are likely to see a decrease in spending. But there is a bright spot in the midst of all the doom and gloom: mobile advertising.

Mobile advertising, at this point in its development, is one of the few areas of the global technology sector that may just be largely recession-proof. Just think of how important mobile phones have become to a broad range of people—from those of moderate means to the wealthy. According to the Mobile Marketing Association (MMA), there are now 267 million mobile phone users in the U.S.—up from 251 million at the end of Q4 of 2007. This means that more people in the U.S. (and around the globe, in fact) have a mobile phone than an Internet-connected PC. And think about how many people are giving up their land lines as their primary phone—a phenomenon that has become so common that a major U.S. mobile operator has made ditching the landline an advertising slogan. Mobile technology is truly changing the communications paradigm—and an economic downturn is not going to stop its evolution.

Not only are mobile phones and devices quickly becoming a necessary tool for consumers and professionals alike, but users are realizing that mobile devices can actually save them both time and money. It should be noted that a smartphone isn’t necessary to access the mobile Internet, and as more people realize what even more basic phones can do, the more we’ll see use of the mobile Internet grow.

The most impressive numbers in terms of growth, however, are in mobile advertising. As the head of a company that runs a mobile advertising network on a global scale. We don’t see any significant slowdown on the horizon.

In addition, major advertisers see real promise in the medium, again despite the sour economic outlook. A recent Internet Advertising Bureau survey found that 62 percent of agencies, media planners and advertisers believe mobile ad spending will continue to grow and emerge in marketing budgets. These executives realize that, with the exception of the direct sale, mobile advertising may be the most targeted advertising medium ever devised. Mobile phone users are active Internet surfers and motivated buyers, more so than any other medium. In addition, mobile advertising allows companies to measure effectiveness in unprecedented ways through metrics that speak directly to the motivations and buying habits of customers. And, mobile advertising opens up possibilities for new and even more targeted technologies like location-based marketing.

While some may continue to be skeptical about such a new and innovative advertising medium, the evidence continues to mount for the emergence of mobile advertising as a highly effective way to reach customers. And as awareness continues to grow, there will be more segmentation—both by vertical and by specific technology (i.e.—location-based, mobile couponing, etc.) that will allow marketers to target potential customers with even more specificity. For now, the continued steady adoption of mobile phones, growth of the mobile Internet, and steadily increasing awareness of mobile advertising will shield the industry from most of the pain of the economic downturn. However, what really makes the mobile advertising business largely recession proof is the increasing importance of mobile devices and data services to consumers’ daily lives. Mobile is, in many ways, becoming indispensible—in good times and bad.

Why does the world start to interest in “Mobile Advertising”?

I have read a book called “Advertising Promotion and New Media” by Marla R. Stafford and Ronald J. Faber. I found some paragraphs that explain the reasons why the giant companies have been using the advertising throughout the mobile phone system to advertise their products and services.

Here are the four distinctive aspects of Mobile Advertising.

1.       Physical Characteristic:

Mobile phones need to be small and highly portable. In most countries SMS is still the most common platform for Mobile Advertising. More complex applications and technology developments such as Multimedia Messaging Service (MMS), incorporating improved text, colour pictures, sound, and even video, will be adopted in due course. But as things stand, mobile devices have small screen and keypads and very limited memory.

 

2.       Personal Identity:

Mobile phones belong to individuals who carry them at all times. Cell phones are so closely identified with their owners that they are sometimes compared to a body part. Mobile phones are also symbolic: They say something to other people about the individual even before they are switched on. This has enormous implications for advertisers. On the other hand, in principle it opens the door to the ultimate channel for personalized one-to-one marketing; on the other hand, it presents a potential source of perceived intrusiveness if not use with great care.

 

3.       Ubiquity:

The cell phone is “always on” and can be used almost anywhere. This again represents both a challenge and an opportunity for advertisers. It is a challenge because the mobile medium likely entails greater risk of intrusiveness than the fixed-line internet. Because consumers have their cell phones with them at all time, mobile advertising maybe perceived as an interruption to their normal lives. Consumers may also resent it when an advertiser sent a message, which uses up scarce text memory on the cell phone—and in some cases even generates a small financial cost to the consumer, charged by mobile network operator. On the other hand, the ubiquity of mobile media represents the ultimate opportunity to interact with consumers at different times for different purposes, wherever they may be.

 

4.       Location Sensitivity:

As already noted, mobile media can be location as well as time sensitive. The location sensitivity of mobile devices represents an additional opportunity for advertisers to reach consumers by offering location-based service. It has been argued that third-party marketers will use location-based services to deliver extra value to customers once precise location information is available in a standardized form from all operators. Some issues, however, need to be addressed beforehand: (1) operators’ speed in deploying location-sensing technology varies, (2) operators’ debt will slow down such deployment, and (3) standards need to be agreed upon.

 

The four aspects are the principle in operating the mobile advertising which have been grown in practicing from day-to-day by the giant companies.

Source: “Advertising Promotion and New Media” by Marla R. Stafford and Ronald J. Faber